When Linear TV and Digital Collide: The Rise of the Virtual MVPD

The Virtual MVPD Explained

Amazon Prime Day 2018: Key Takeaways from One of the Summer’s Biggest Retail Holidays

• The total spending per buyer increased. The sum of desktop dollars spent per buyer increased by 39% among Prime and non-Prime buyers and 45% among Prime members specifically from Prime Day 2017 to 2018. This increase shows that Prime Day was a popular shopping day (or 36 hours to be exact) for Prime members and non-members alike.

• Mobile is increasingly the preferred platform. Mobile visitation saw an increase of 56% from Prime Day 2017 to 2018. To put this into perspective, PC visitation saw a decrease in visitation by 14% but due to the success of the mobile platform, overall visitation still increased by 25%.

• The Amazon Prime Day effect is real. The introduction of Prime Day has had a positive ripple effect. While Amazon saw a 327% increase in the sum of desktop dollars spent from the week prior to Prime Day, retailers like BestBuy, Walmart and Target also saw a sales lift. From the week prior to Prime Day, the sum of desktop dollars increased for BestBuy by 251%, for Walmart by 102%, and for Target by 56%. This domino effect shows the scope of Amazon’s influence on e-commerce.

• Top product categories remain relatively consistent year-over-year with Consumer Electronics pulling in the most spend on desktop followed by Furniture, Appliances & Equipment and then Consumer Packaged Goods. Although technology continues to fortify its place in the number one spot for desktop-only purchases, there is still significant opportunity for other categories such as Home & Garden, Computer Hardware, Toys & Hobbies, and Apparel & Accessories.

Amazon Prime Day continues to be a lynchpin in the summertime retail holiday season. Despite a few website hiccups, this year’s Prime Day sustained its growth trajectory – with increased spending and visitation. But beyond its own success, Prime Day continues to highlight Amazon’s halo effect – with the 36-hour sale causing other big-name retailers to see a rise in their sum of dollars.

As Fake News estão em busca de patrocinadores

Muitas pessoas ajudaram a replicar essa mensagem com a preocupação de que ela pudesse ser real, algumas com tristeza, outras chocadas, outras apenas com a intenção de propagar a informação.

A Copa do Mundo provocou mais de 19 milhões de menções nas redes sociais na América Latina

É fato que nós, latino-americanos, somos fãs calorosos de futebol e acompanhamos de perto o grandes campeonatos mundiais. E não foi diferente durante a Copa do Mundo da Russia 2018. O número de imagens, vídeos, textos e comentários relacionados à Copa, compartilhados via Twitter, Facebook, Instagram, blogs e fórums pelos países da América Latina que disputaram a taça de ouro, chegou a 19.088.860.

comScore Statement on Digital Audience Metrics

In our correspondence with MediaPost last week, comScore violated its policy with regards to the FOXNews.com and CNN.com page view data validation. We would like to be clear that it is not our policy to comment on how our partners utilize our data. We can only verify the accuracy of the data itself. To correct the record, comScore would like to clarify that the metrics published by MediaPost for the FOX News and CNN comparison were validated for their accuracy. We erred in inferring that it is ‘more accurate’ to compare FOXNews.com to the ‘CNN Brand,’ this statement was incorrect as both comparisons are valid and we have taken steps to improve our procedures moving forward.