Home - NSI

Five Key Steps to Keep Your Brand Safe in a Complex Media Ecosystem

05/16/2018 04:18 am

So how can marketers effectively protect their brands while still delivering high impact campaigns?

Reaching the Elusive OTT Consumer

05/09/2018 10:18 am

Earlier this year, comScore launched 21 new advanced audience activation segments covering OTT and subscription video on demand (SVOD) streamers, and console gamers. We’ve received a lot of interest in these segments since the announcement, so I wanted to provide a glimpse into the two I find most interesting: Heavy and Light OTT Streamers. Before jumping into our findings, I think it’s important to provide some clarity on what we define as OTT, how we build these segments and how we differentiate between heavy and light streamers:

A Strong Start Expected for the 2018 Summer Box Office

05/03/2018 10:33 am

Also notable: two 2018 China-based releases, “Detective Chinatown 2” and “Operation Red Sea,” have generated a combined $1 billion in their home country alone this year. A diverse slate of titles – including films like the R-rated comedy “Blockers” from Universal, Fox’s release of Wes Anderson’s acclaimed stop-motion epic “Isle of Dogs” and, of course, John Krasinski’s unexpected breakout horror hit “A Quiet Place” from Paramount – makes this a great time to be a moviegoer.

Live Events Metrix

04/19/2018 02:36 pm

Grandes eventos são um imã poderoso para as marcas. Seja o Super Bowl, a Copa do Mundo, Olimpíadas, a entrega do Oscar, Miss Universo ou diferentes festivais de música, como Rock in Rio e Lollapalooza, os eventos de entretenimento reúnem grandes públicos em todo o mundo.

Smart Speaker Penetration Hits 20% of U.S. Wi-Fi Households

04/11/2018 12:00 pm

So, what factors can we attribute for this dramatic increase in smart speaker usage? I explore areas of impact below.