Brasil, México y Argentina lideran en la adopción de Connected TV
Recientemente en nuestro estudio “Connected TV, OTT y Addressable Advertising, 2022” elaborado en colaboración con IAB Hispanoamérica y auspiciado por SunMedia, Pluto Tv, Roku, OMG, Teads, Totalplay, Show Heroes Group, Google, Amazon Ads, Televisa Univisión, Warner Bros, Samsung Ads, NBCUniversal, y Globoplay; se realizó una encuesta para comprender y dimensionar el consumo de CTV en América Latina. A través de estos datos, logramos identificar los países que lideran en la adopción de esta tecnología y los hábitos de los usuarios en la región.
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Comscore’s first Interact Summit in London shared invaluable digital insights for the brand, publisher and agency professionals who gathered for our daylong event in Leicester Square. If there was one theme that continued to emerge in the panel discussions, presentations and Q&As throughout the day it was that relevance is the true path to reach.
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