Young Women Emerge as Fastest-Growing Sports Audience
From June 2022 to June 2023, there was a 22% increase in the number of females aged 18-24 who visited a sports website or app, more than any other age and gender breakout1. This is happening as women's sports are becoming more mainstream, with new leagues, more investment, and increased screen time. It's also a major trend to watch during the 2023 Women's FIFA World Cup.
Introducing Show-Level Streaming Audiences, the Newest Addition to Proximic’s Predictive Audiences Suite
If you took away one thing from this year’s UpFronts it was likely about the growing popularity of connected TV.
Read more‘Barbenheimer’ and Redefining Movie Marketing Strategies
It’s a critical time for the industry, and we’ve seen a real boost for the theatrical movie business, with the double release of Barbie and Oppenheimer globally.
Read moreLocal News Engages Audiences in St. Louis, MO
Read moreComscore Markets® - Interactive Map
Our Comscore Markets Interactive Map, enriched with data from the American Communities Project, provides a more granular view of local audiences extending to the county level. Broadcasters and cable networks can feature their local reach down to the community level, and advertisers can fine-tune their channel mix to reach their best audiences.
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